Fashion-Specific Write-Offs for Influencers

As an influencer, your wardrobe isn’t just about style — it’s part of your business. Fashion-specific write-offs for influencers can include everything from designer shoes to high-end makeup, with many purchases potentially being tax-deductible. But before you start writing off everything in your closet, let’s go over what may actually qualify as a business expense.

Clothing for Content Creation

Everyday outfits generally aren’t a tax deduction, but clothing purchased specifically for sponsored posts, brand collaborations, or professional photoshoots may qualify. Tailoring and alterations may also be deductible expenses. Keep records of when and how you used each item or service.

Makeup and Beauty Products: 

If you create makeup tutorials or beauty-related content, the cosmetics and skincare products you feature may be deductible. Just be sure you’re using them for content creation and not just personal use.

Hair and Nail Services: 

Maintaining a polished appearance is part of your brand as a fashion influencer. Haircuts, styling, and professional nail services can be deductible if they are essential for your content, particularly if you feature them in posts or videos.

Photography and Equipment: 

A high-quality aesthetic is key for influencers. That means cameras, lighting, tripods, and even editing software are all considered necessary tools for your business and may be eligible to write off.

Studio or Workspace Costs: 

Do you have a dedicated area where you shoot your fashion content? Whether it’s a home studio setup or a rented space, you may be able to write off a portion of the rent, utilities, or decor expenses related to content creation.

Travel for Fashion Events: 

Attending Fashion Week, brand events, or out-of-town photoshoots? Your travel costs (flights, hotels, transportation, and meals) may be deductible if they’re directly related to your influencer business. Take care if you combine business and personal travel, as you may only be able to deduct a portion.

Professional Development: 

Taking a fashion styling course or attending a social media marketing workshop? These educational expenses may be deductible as they contribute to improving your business.

Stylists and Other Professionals

If you hire stylists, set dressers, or other professionals to help you create content, their services may be tax-deductible.

How to Keep Track of Your Expenses

To ensure you’re getting the most out of your deductions while staying compliant with tax laws:

• Keep all receipts and invoices.
• Use accounting software or a spreadsheet to track business expenses. (Shameless plug incoming — You can download our income and expense tracker for free!)
• Consult with an accountant who knows content creation businesses to ensure your deductions are valid and properly documented.

Conclusion 

As an influencer, your business expenses go beyond the typical small business deductions. By understanding fashion-specific write-offs for influencers, you can save money and reinvest in your brand. Just remember: if it directly contributes to your content creation and business growth, it’s worth discussing with your accountant. Don’t have an accountant? Book a call and we can get to know your needs and make sure your taxes are a breeze!