How to Get Agencies and Brands to Take You Seriously as a Content Creator

Content creation can be such a great way to showcase your talents while you earn a living, and brand deals can increase your income (or just get you some great perks). However, getting brands and agencies to see you as a serious professional can feel challenging.

Here’s how you can get agencies and brands to take you seriously as a content creator and start working with top-tier companies.

Register Your LLC and Get Your EIN

The best way to prove you’re running a legitimate business is to register your content business as an LLC (Lucky for you we have a step-by-step guide on how to do this!). As an LLC, brands, and agencies understand that you take your work seriously and are confident in partnering with you. They know you’re prepared to do a great job representing their products and services.

A huge perk to having an LLC is receiving an Employment Identification Number (EIN). An EIN can be used in place of your Social Security Number on any W9s you receive from brands. That means less of your personal information is on the internet, and if you ask us, that’s great for your privacy and security.

Open A Business Bank Account

With an LLC and EIN, it’s fairly easy to set up a dedicated bank account for your business. A business bank account does a couple of things for you. The first is that it keeps your business finances clean. That means no more going through transactions and separating business from personal. What a relief!

The second benefit is that you can operate through that bank account. Brands and sponsors send payment directly to your business. This looks great because they know you are operating professionally and they can trust the work you do for them. Best of all, it keeps your finances organized and reduces the work you have to do to keep your books in order.

Define Your Brand and Niche 

Clearly define your niche, target audience, and content style. Are you a fitness influencer? A beauty guru? A tech reviewer? Specializing in a specific niche helps you stand out and makes it easier for brands to see where you fit into their marketing strategy.

Create High-Quality Content

If you want premium brands to work with you, your content should reflect professionalism. This means:

• High-resolution images and videos
• Well-edited, engaging content
• Thoughtful storytelling and captions
• Aesthetic consistency across platforms

Brands invest in creators who elevate their product and image, so put effort into your visuals and messaging.

Build an Engaged Audience

Brands don’t just look at follower count; they prioritize engagement. A smaller but highly engaged audience is more valuable than a large but inactive one. To boost engagement:

• Interact with your followers through comments and DMs
• Create polls and Q&As to encourage participation
• Post consistently and analyze what resonates with your audience

Have a Professional Media Kit

Think of your media kit as your influencer resume. It should include:

• A short bio about who you are and what you do
• Key statistics (followers, engagement rate, audience demographics)
• Past brand collaborations and testimonials. Include results, if you can get them.
• Your rates and services

A polished media kit signals professionalism and makes it easy for brands to assess your value. Make sure you update your kit on a regular basis as you grow your brand and get more results.

Reach Out the Right Way

Pitching to brands and agencies is an art. When reaching out:

• Personalize your email—mention the brand’s recent campaigns or why you love their products.
• Clearly state how you can add value to their brand.
• Keep it concise, professional, and friendly.
• Attach your media kit for quick reference.

Deliver Professionalism in Every Interaction

From emails to contract negotiations to delivering content on time, professionalism is key. Brands work with creators they trust, so respond promptly, follow through on commitments, and maintain a positive, can-do attitude.

Once you land a brand deal, keep the professionalism going. Create high-quality sponsored content that exceeds expectations and ensure that you promote it widely.

Keep Growing and Learning 

The digital landscape changes constantly, so stay updated on trends, new platforms, and content strategies. Brands appreciate creators who innovate and adapt. Check out our blog post on the different ways you can monetize your content!

Run Your Business Like a Pro

Are you ready to take your business to the next level? We work with content creators and influencers to help you set up an LLC or S-corp (depending on what is right for your business), handle your bookkeeping, and save thousands on taxes. We understand your work and the huge opportunities you get by making your content a legitimate business. We’re here to support you and your business! Book a call to see how we can help.